Building Company

Website Project

Westpoint Building Services Pty Ltd

A small but growing Building Maintenance Company based in Sydney’s Outer West, Parramatta

New Website Build

Frank Cetinich, Director, had the business goals for the new website to rank for highly competitive keyword phrases for his market:

  • Building Maintenance, Parramatta
  • Preventative Maintenance, Parramatta
  • Preparation for Lease, Parramatta
  • Preparation for Sale, Parramatta

More competitively would be going after:

  • Building Maintenance, Sydney
  • Preventative Maintenance, Sydney
  • Preparation for Lease, Sydney
  • Preparation for Sale, Sydney

Project Summary

  • Re-brand Frank’s Building Maintenance business
  • Professional stock photography created of Frank, his team, brand positioning, overall styled look of photos, ‘hero’ portraits (all photography by Rawad Shararah)
  • Create Logo
  • Create business cards
  • Create marketing brochure
  • Conduct competitor and keyword research for SEO and content writing
  • Write SEO articles
  • Write web copy
  • Design and build website
  • Source industry related stock photos
  • Rank for target keywords and semantic keywords and phrases as above
  • Create Business Plan
  • Create Digital Marketing Strategy
  • Create Digital Marketing Plan

The Strategy

Website built in 6 weeks

  • Create Customer Avatars in target business sectors (real estates, stratas, hotels)
  • Write Business Plan, Marketing Plan and Digital Marketing Plan
  • Develop website from market research, copyrighting, content writing, SEO keyword research, Director’s input
    • (Frank supplied an incredible amount of specific data and information about clientele, industry, market niche, etc which, combined with our own thorough market research, resulted in a soundly built and effective SEO rich website in his target niche, ranking for customer avatar semantic keyphrases)
  • From Business Plan and Overview we then created the Logo, colour palettes for business
  • Logo positioned Frank as a higher end Building Maintenance Company
  • Developed brochure fed from webcopy and Customer Avatars, Digital and Physical Marketing Plans
  • As an extra to our support, Frank engaged us to write marketing copy to win him some reliable new tradespeople in plumbing, electrical and carpentry which we also achieved for him in the 6 months timeframe, increasing the business capability with a 2x ROI for extra team contractors for the growing business

Proven Results

Frank’s website ranked for multiple keywords on page 1 of Google

* We used Social Media platforms and directories to attract and build and extra team of contractors for Frank’s business.  We won Frank multiple, reliable, honest and skilled (licensed & insured) professional tradespeople who continue now to work as part of his Building Maintenance Team

  • Frank has won five (5) new Real Estate clients in 6 months
  • Frank has won three (3) high value significant contracts all directly related to the rebrand, marketing and repositioning of the company

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Let's Work Together!

Click here to send us a request for a quote or just a message if you want to know more, meet us, get an idea of custom packages, etc.  We may have pricing packages on the site but can tailor a website to the needs of every business.

Contact Us

PO Box 2242 North Parramatta NSW 1750

0402 022 287

Email Sydney Web Designing

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